SQLI Digital Experience and ATTILA teamed up to revolutionize the recruitment of technical professionals in the B2B industry. The challenge was to reach and convince potential candidates to apply for open positions at ATTILA, a French company specializing in roof repairs and maintenance. Leveraging digital marketing, employer branding, and lead generation strategies, SQLI Digital Experience devised a compelling campaign on Facebook and Instagram that not only raised awareness about ATTILA but also generated tangible recruitment leads.
The results were astounding. The campaign, launched in September 2023 and ran in three waves until December 2023, yielded a return of more than 900% on initial calculations. Hundreds of lead forms were submitted, providing ATTILA with a wealth of potential recruits. In 2024, the campaign outperformed itself, resulting in more than 850 submitted applications, 20 job interviews, and 4 successful onboardings. The success of this campaign underscores the power of digital marketing in reaching and engaging with the right audience, and the expertise of SQLI Digital Experience in crafting and executing effective digital strategies.
- Digital marketing can effectively revolutionize B2B recruitment.
- Segmented and targeted campaigns yield high return on investment.
- Continuous monitoring and strategy adjustment are key to campaign success.
- Collaboration between brand and agency can lead to extraordinary results.