Discover Digital embarked on an ambitious project with Countryside Alliance, a leading non-profit organization. The task was to migrate over 150,000 contacts from Microsoft Dynamics to HubSpot, a move aimed at consolidating data, improving operational efficiency, and leveraging HubSpot’s robust features for enhanced member service. The migration involved meticulous planning and execution, ensuring data integrity and minimizing system downtime, with the creation of 25 custom HubSpot modules for seamless integration and improved functionality.
The results were impressive, with Countryside Alliance witnessing a 100% increase in new members. The seamless migration, coupled with the implementation of intelligent automated workflows and data-driven PPC campaigns, led to enhanced member retention and continuous improvement in member engagement. The successful project stands as a testament to Discover Digital’s expertise in digital strategy, UX design, web development, and marketing automation.
- Strategic data migration can significantly improve operational efficiency and member service.
- Intelligent automation reduces manual effort, minimizes errors, and boosts conversions.
- Data-driven PPC campaigns maximize engagement and drive membership growth.