ALYKA, a leading digital agency, embarked on a mission to rejuvenate the online presence of Alcohol. Think Again, a WA Government initiative. The project aimed to align the website with the brand’s fresh look, enhance accessibility, and improve its SEO performance. The challenge was met with a comprehensive strategy that included a discovery workshop, website development on Kentico 13, UX design, and content marketing, all powered by HubSpot.
The results were inspiring. With an 8.45% increase in engagement rate, a 29.91% surge in conversion rate, and a 12.99% hike in engaged sessions per user, the project was a resounding success. The new website not only embodies the brand’s refreshed image but also provides a seamless user experience, making alcohol-related resources more accessible to a wider audience. The success of this project attests to ALYKA’s expertise and the power of strategic digital transformation.
- Discovery workshops are instrumental in understanding client needs and setting project priorities.
- Custom modules on CMS like Kentico 13 can significantly enhance user experience.
- Training clients for content creation and management empowers them to keep their websites updated.
- A comprehensive SEO strategy can significantly improve online presence and user engagement.