In an age where digital presence is paramount, PAUW, a renowned fashion brand, embarked on a transformative journey with Ask Phill. The goal was clear: to redefine luxury in the digital realm, transitioning from Magento to Shopify Plus, and in the process, harnessing the power of eCommerce like never before.
PAUW’s digital transformation was not just a change of platform, but a complete overhaul of their operations. The result was a streamlined, efficient, and scalable eCommerce platform that resonated with the brand’s rich heritage and avant-garde excellence. The transformation also saw a significant reduction in maintenance costs, improved site speed, and the integration of best-in-class technologies like Odoo, Akeneo, and Klaviyo. This revolution not only enhanced PAUW’s online presence but also laid the groundwork for a unified commerce experience, both online and in-store.
- Embracing change: Transitioning to Shopify Plus led to a significant reduction in maintenance costs and improved operational efficiency.
- Enhanced UX: A complete design overhaul resulted in a seamless, mobile-first experience that resonates with both existing and new customers.
- Best-in-class integrations: The use of Odoo, Akeneo, and Klaviyo ensured efficient inventory management, accurate product data, and smarter email marketing.
- Unified commerce: The integration of PIM and ERP systems laid the foundation for a seamless customer journey, both online and in-store.