VSA Partners’ innovative approach to branding, digital marketing, and creative services for FactSet, a renowned name in the finance industry, stands as a testament to the power of compelling marketing strategies. The campaign was characterized by unique 15s and 30s spots, each telling a distinct story, effectively engaging the audience across various platforms.
The results were nothing short of exceptional. The campaign not only won the 2025 ANA REGGIE Award but also found its place in the shortlists for the 2024 The Drum B2B Awards and the 2025 The Drum Marketing Americas Awards. FactSet saw a whopping 280% increase in brand awareness, 438% rise in marketing qualified leads, and 76% growth in consideration, thereby solidifying its position in the finance industry.
- Unique and engaging content can significantly boost brand awareness and lead generation.
- Effective utilization of various platforms enhances reach and engagement.
- Recognition from reputable awarding bodies can further strengthen a brand’s credibility and market position.