Poppins, a renowned agency, teamed up with Alfaholics, the family-run Alfa Romeo obsessed parts and builds specialist, to rebrand and redesign their website. The goal was to mirror the Alfaholics’ passion for Alfa Romeo and inspire the same in every visitor. The brand strategy, visual identity, verbal identity, digital identity, and more were meticulously crafted to reflect the Alfaholics’ obsession and expertise in their products. The generations of respect and love for Alfa Romeo were made tangible in every touchpoint, creating a brand that truly resonates with its audience.
The results were astounding. The rebranding not only elevated the Alfaholics’ brand image but also significantly improved the customer experience. The website was strategically reorganised to highlight their premium parts, effectively communicating the relationship between the GTA-R hero cars and their parts development. The new art direction combined practicality with storytelling, effectively heroing the product ranges through extensive use of video footage and variety in both shot and presentation style.
- Passion and obsession for the brand can be effectively communicated through meticulous branding.
- Reorganising website content strategically can significantly improve customer experience.
- A combination of practicality and storytelling in art direction can effectively hero product ranges.