De Nieuwe Zaak joined forces with Alzheimer Nederland to optimize the user experience of the Samendementievriendelijk.nl platform. The challenge was to improve the menu structure, which was previously hard to navigate, leading to poor SEO results and user engagement.
With an innovative approach that combined keyword analysis, customer insights, and data from the platform, De Nieuwe Zaak revamped the menu structure, making it more user-friendly and SEO-optimized. The results were remarkable: a 5% uplift in finding desired information, validation from 149 users, and insights for further optimization of site navigation.
- Revamping menu structure can significantly improve user experience and SEO results.
- Combining keyword analysis, customer insights, and platform data can lead to a more user-friendly site.
- User validation is crucial for ensuring the effectiveness of website changes.