Renowned agency Fabrique transformed the Rijksmuseum experience by bringing its unique collection to the fingertips of the public. This revolutionary project majestically simplified art appreciation, making it accessible anytime, anywhere – in the train, on the sofa, or in the museum itself. The project’s heart, the Rijksstudio, allowed users to create their own unique collections, while the webshop showcased products with carefully stylized still lifes.
The results were astounding. The innovative approach won multiple awards, including two Gold European Design Awards, a Gold SpinAward, two Dutch Interactive Awards, a Dutch Design Award, four Museums and the Web Awards, and a Bronze Lovie Award. The project not only enhanced the museum experience but also set a new standard for digital strategy and product design in the non-profit sector.
- Accessibility can revolutionize an industry, making it more inclusive and engaging.
- Collaborations between brands and creative agencies can lead to award-winning results.
- Art and technology can blend seamlessly to create an immersive user experience.