Publicis Groupe NL embarked on an adventurous journey with Highland Park Whisky, creating a unique marketing campaign that seamlessly blended the brand’s ethos with the wild beauty of nature. The ‘Highland Park Winter BBQ’ campaign took Dutch chef Freek van Noortwijk and wilderness expert Edwin Flores into the Dutch wilderness, where they foraged for wild ingredients to create a Wild Winter BBQ Menu. The campaign showcased the harmonious taste of Highland Park’s single malt whisky, perfectly complemented by the natural, wild flavors of the foraged ingredients.
The results were stunning. The campaign not only highlighted the distinct and balanced taste of Highland Park Whisky, but also brought to life the brand’s commitment to harmony and balance, connecting it with the raw beauty of nature. The creative and innovative approach taken by Publicis Groupe NL in this campaign successfully amplified the brand’s identity and created a memorable and engaging narrative that resonated with consumers.
- Creating a narrative around a brand’s ethos can significantly enhance its identity and appeal.
- Experiential marketing campaigns, like the ‘Highland Park Winter BBQ’, can create memorable and engaging brand experiences.
- Collaboration with influential figures can increase the credibility and reach of a campaign.