Modern Bathroom, a leading ecommerce retailer in the bathroom products industry, faced intense competition and a shifting SERP landscape. They turned to their long-term partner, Straight North, for a solution. Straight North designed a dual strategy, implementing a robust SEO campaign and executing a vigorous paid advertising campaign. This strategic approach was tailored to combat the increasing competition and maximize Modern Bathroom’s brand visibility.
The results were outstanding. Modern Bathroom saw a 155% growth in revenue and a 121% increase in organic items sold. The return on ad spend (ROAS) increased by 321% and the paid cost per acquisition (CPA) decreased by 49%. These impressive results are a testament to the effectiveness of Straight North’s tailored strategy and their deep understanding of Modern Bathroom’s unique business needs.
- Long-term partnerships with a marketing agency can lead to an in-depth understanding of a business’s unique needs, leading to more effective strategies.
- A dual SEO and PPC approach can effectively combat increasing competition and maximize brand visibility.
- Consistent auditing and optimization of SEO and PPC campaigns can lead to significant growth in revenue and decrease in CPA.