Abstrakt partnered with Cartwright, an award-winning full-service marketing team, to create a digital experience that truly reflects Cartwright’s brand identity and values. This project was a complete brand makeover, involving a shift from WordPress to Craft CMS, and the introduction of Rive for custom animation.
The results were astounding. Cartwright’s new website now showcases their expertise and unique approach to PR, digital and marketing services. The use of Rive for custom animation brought a dynamic element to the website, making it more engaging for visitors. This transformation has made it easier for Cartwright’s in-house team to manage their website and SEO, demonstrating their flair site-wide.
- Choosing the right CMS can significantly simplify website management and SEO.
- Custom animations can make a website more engaging and visually appealing.
- Effective collaboration between the brand and agency is key to a successful brand transformation.