Colgate, in partnership with Candyspace, embarked on a journey to modernize their global platform. The challenge was to transform their complex and outdated platform into a value-adding tool for dental professionals and patients alike. Candyspace used their expertise in UX Design and Web Development to create a responsive, interactive, and user-friendly platform.
The results were impressive: a 6x simplification of content, targeted user journeys, and a platform that not only connected Colgate with dental professionals but also opened up new revenue streams. The platform was lauded by dental professionals worldwide, and Colgate was able to gather valuable data insights from patient interactions, thereby creating a sustainable long-term value for their brand.
- Strategic content audit and user journey optimization can significantly improve platform usability.
- Understanding and addressing the needs of key user groups leads to more effective design solutions.
- Investing in UX design and web development can open up new revenue streams and provide valuable data insights.