When The Little Potato Company faced the challenge of extending their value proposition online during the pandemic, Major Tom stepped in with an innovative solution. Recognizing the potential of Instacart’s grocery delivery platform, Major Tom launched a three-month pilot to drive product visibility and direct sales. The campaign involved strategic product placement in multiple stores on the platform, effectively leveraging a Sponsored Product campaign.
The results were nothing short of phenomenal. Major Tom’s campaign significantly exceeded Instacart’s benchmark, resulting in a 407% increase in deliveries, a staggering 414% increase in sales, and a 393% increase in units sold. The partnership between The Little Potato Company and Major Tom proved to be a game-changer in the food industry, demonstrating the power of strategic digital marketing and online advertising.
- Adapting to changing consumer behavior is crucial in challenging times
- Strategic use of online platforms can drive significant sales increase
- Successful partnerships can revolutionize industry norms