When Higgidy, a renowned food brand, sought to revamp its image, they turned to Gusto Film for a fresh perspective. The challenge was to shift Higgidy’s branding from a traditional, farmhouse aesthetic to a modern, urban appeal that would resonate with a younger demographic. Gusto Film, known for its creative prowess, took on the challenge with innovative strategies and a pinch of their signature zest.
The result was nothing short of spectacular. Gusto Film’s unique approach involved creating a narrative around a single character who successfully caters to the diverse tastes of his flatmates with Higgidy pies. The campaign was a visual feast, featuring sensational camera interactions and immersive scenes that played with the senses of the viewers. This creative spin not only repositioned Higgidy in the market but also achieved the visual pop of a Just Eat ad, all within a fraction of the budget.
- Smart use of narrative can effectively appeal to diverse demographics.
- Innovative camera interactions can make a brand stand out visually.
- Rebranding can be achieved effectively within a constrained budget.