Primal, a top-tier agency, partnered with PETClub, a leading pet care brand in Thailand, to tackle a common yet significant challenge – increasing website visibility and driving meaningful conversions. Despite PETClub’s robust offerings, the key issue was ensuring potential customers could find them online and feel compelled to take action on the site. Primal’s approach was comprehensive, involving strategic keyword research, content strategy development, and technical SEO improvements. The application of the E-E-A-T (Expertise, Authoritativeness, and Trustworthiness) framework across all content planning efforts further ensured credibility and visibility.
The results were nothing short of impressive. Primal’s high-quality onsite content, tailored to both search engines and users, rewrote and enhanced existing pages to increase their relevance and authority. This robust approach led to PETClub achieving stronger search rankings, a whopping 90% increase in organic traffic, and a 94% boost in conversion rates. The case stands as a testament to Primal’s expertise and PETClub’s commitment to growth.
- Strategic keyword research can identify high-impact terms that align with your services.
- Technical SEO improvements optimize the site for search engines and enhance user experience.
- Application of the E-E-A-T framework across content planning efforts builds credibility and visibility.