HY.AM STUDIOS, a seasoned creative agency, partnered with Lime for a multi-channel spring campaign aimed at reinvigorating the urban mobility brand’s presence in Berlin. The campaign’s centerpiece was a vibrant brand activation that brought Lime’s feel-good energy to the streets, featuring a one-day pop-up event in collaboration with Matchasome. The event was complemented by an influencer campaign that successfully brought Lime’s community together in real life.
The results of the campaign were impressive, with hundreds of matchas served, thousands of ride minutes activated, and a wave of user-generated content across social media. The influencer campaign built early buzz, the pop-up sparked real connection, and post-event content kept the momentum going. The activation made Lime feel like a natural part of the season, embodying fun, freshness, and readiness to ride.
- Multi-channel campaigns can effectively reinvigorate a brand’s presence and engagement.
- Brand activations that bring the brand’s energy to the streets can create real, tangible connections with the community.
- Influencer campaigns can build early buzz and boost user-generated content, amplifying the campaign’s reach and impact.