When KLM, a leading player in the travel industry, joined forces with the creative agency Kaliber, they embarked on a journey to redefine the future of aviation. The project, titled ‘Always aim higher’, encapsulates KLM’s commitment to continuous improvement and innovation, transforming the brand into a symbol of relentless progress.
The results of this collaboration were nothing short of spectacular. KLM’s employer branding soared to new heights, attracting talents who shared the same drive for advancement. The campaign also enhanced KLM’s reputation as a customer-centric airline, thanks to innovative solutions like precise cargo measurement scanners and advanced data analytics for efficient catering. All these were achieved while pushing towards becoming a net-positive company, proving that growth and sustainability can indeed go hand in hand.
- Smart branding can effectively attract like-minded talents.
- Innovation is key in enhancing customer service and operational efficiency.
- Commitment to sustainability can coexist with business growth and transformation.