Sapience Communications took on the challenge of elevating PowerPlay, a bespoke service for aspiring playwrights. The goal was to position its founder, Amy Ewbank, as a thought leader in the theatre space, while showcasing PowerPlay’s unique offer of taking scripts from page to stage. Sapience utilized a multi-faceted approach, securing PowerPlay a slot at the Edinburgh Fringe, developing thought leadership content, and targeting theatre-specific media and wider arts publications.
The outcome was a resounding success. The workshop at Edinburgh Fringe significantly amplified PowerPlay’s visibility and credibility within the theatre community, leading to direct enquiries from prospective clients. Published opinion pieces sparked meaningful dialogue about alternative routes into playwriting and established Amy as an authoritative voice in the sector. The campaign succeeded in enhancing brand recognition, strengthening Amy’s public profile, and expanding PowerPlay’s reach across both creative and lifestyle audiences.
- Securing a workshop slot at a major industry event can significantly boost brand visibility and credibility.
- Thought leadership content, when placed strategically, can spark meaningful industry dialogues and position the brand as an authority.
- Targeted PR campaigns can effectively enhance brand recognition and expand reach across diverse audiences.