When Dacora, a unique luxury automotive brand, sought to disrupt the industry, they turned to Made Thought for their branding needs. The project involved creating a brand for Dacora that would stand out in the luxury automotive category while remaining true to industry conventions. Made Thought rose to the challenge, developing a signature-like logo inspired by binary code and an emblem that represents the merger of engineering and design.
The results were nothing short of extraordinary. Dacora’s debut marked reservations for the vehicle exceeding 150% of its planned first-year production capacity. The brand work has also been instrumental in securing investment. Furthermore, Dacora’s unique brand of luxury played a key role in landing the brand in the press, securing an exclusive with Graydon Carter’s Air Mail.
- Disruption is possible even in traditional industries like luxury automotive.
- Successful branding goes beyond aesthetics; it involves understanding and aligning with industry conventions.
- A well-crafted brand can significantly boost product reservations and secure investment.