Underscore, a leading branding agency, partnered with Ottoman Hands, a handcrafted jewellery brand, to redefine and reposition their identity in the fashion industry. The brand’s unique narrative, deeply rooted in the rich heritage of the Ottoman Empire, was leveraged to create a compelling brand story. The challenge was to authentically represent the brand’s international inspirations and talents, while also showcasing the distinct craftsmanship and character that each piece of jewellery embodied.
The result was a resounding success. Ottoman Hands was recognized as one of the top 73 jewellery companies in the UK in 2021, with stores spanning 13 countries worldwide. The brand workshops, centered around audience identification, played a crucial role in this achievement, truly capturing the essence of the brand’s international story.
- Branding is more than just aesthetics; it’s about weaving a compelling narrative that resonates with the audience.
- Understanding and embracing a brand’s heritage can be a powerful tool for differentiation.
- Effective audience identification is key to successful brand positioning.