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10+ Million Impressions for INTERSPORT via Programmatic Advertising with Laptop.nl

Brand
Laptop.nl
Platforms
Google
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Laptop.nl launched as a new brand, achieving 10% market share in three years through a targeted campaign. Using programmatic advertising, De Nieuwe Zaak optimized timing and created a creative concept for the Black Friday launch, resulting in 10+ million impressions and top 10 Google positions. The campaign also included a user-friendly interface and SEO optimizations to drive organic visibility and positive reviews. The platform Google played a key role in enhancing the brand's presence. The success of the campaign demonstrated the power of strategic advertising and optimized digital presence. The launch not only boosted Laptop.nl's visibility but also solidified its position as a leading laptop provider in the market.

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Case study originally published by De Nieuwe Zaak: November, 2025 ?
Added to Agency Inside: March 2, 2026

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