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247TailorSteel: Creative Bus Campaign on LinkedIn, Instagram, YouTube, Facebook

Brand
247TailorSteel
Platforms
LinkedIn Instagram YouTube Facebook
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A high-impact multichannel campaign for 247TailorSteel positioned the brand as a professional building partner. Using a Tetris-style display game and rich media banners, the campaign achieved 26 million views and thousands of new sign-ups. The strategy leveraged a TV commercial (TVC) as a foundation, with online content across Facebook, Instagram, LinkedIn, and YouTube. High-impact banners, carrousel ads, and organic posts reinforced the message 'Dáár kan je op bouwen.' The campaign boosted brand awareness and engagement, solidifying 247TailorSteel's presence in the construction industry.

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Case study originally published by De Nieuwe Zaak: November, 2025 ?
Added to Agency Inside: March 2, 2026

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