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247TailorSteel's Social Campaign: 57 Candidates in a Month via TikTok and Meta

Brand
247TailorSteel
Platforms
TikTok Meta
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247TailorSteel launched a creative social campaign on TikTok and Meta to hire 57 candidates in a month, with 17 new hires immediately. The campaign targeted young professionals in Gelderland, leveraging Snapchat and TikTok for regional recruitment. DNZ helped set up accounts and optimize videos for platform features, including location tags on TikTok. The result was a 57% increase in candidate engagement and a 17% jump in new hires. By avoiding a sending agency, 247TailorSteel gained control over the recruitment process and improved targeting through research and video script optimization.

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Case study originally published by De Nieuwe Zaak: November, 2025 ?
Added to Agency Inside: March 2, 2026

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