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30% More Museum Visits via Podcast: Kamp Amersfoort's YouTube Success

Brand
Unknown
Platforms
YouTube
Industries
Media & Entertainment
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A podcast transformed Kamp Amersfoort's narrative, driving a 30% increase in museum visits. iO Digital's Jordy Hubers and Floris van Dijk created a 8-week podcast in 'Geschiedenis' on Apple Podcasts, offering an immersive story about Walter Heinrich, the camp's founder. The podcast, a unique blend of historical research and engaging storytelling, became a top performer, attracting 10 million downloads and 30% more visitors to the National Monument. By leveraging YouTube's platform, the project highlighted the power of storytelling to engage audiences and preserve historical narratives.

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Case study originally published by iO Digital: June, 2023 ?
Added to Agency Inside: March 4, 2026

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