30% More Visitors via Podcast on YouTube: National Museum Kamp Amersfoort
The National Museum Kamp Amersfoort faced the challenge of attracting visitors to a less-known camp. By launching an eight-part podcast, they transformed a mysterious story about Walter Heinrich into a powerful narrative. The podcast, produced by iO Digital, became a platform for in-depth historical research, capturing the attention of a broader audience. As a result, Kamp Amersfoort saw a 30% increase in visitors, demonstrating the effectiveness of a compelling, well-crafted story in engaging audiences. The podcast, which aired on YouTube, was a unique medium for a substantive story. Unlike social media, YouTube offers more time for in-depth content. The series highlighted one of the camp's most important figures, Walter Heinrich, whose story was previously underexplored. The podcast's success not only increased visitor numbers but also enhanced the museum's reputation as a hub for historical storytelling. This case underscores the power of strategic storytelling in driving engagement and attracting new audiences.
More from this agency
Customer: Nationaal Monument Kamp Amersfoort
Customer: National Monument Kamp Amersfoort