ACLVB: Breaking Stereotypes, Recruiting New Members
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To combat misconceptions about trade unions, iO Digital crafted a multifaceted campaign for ACLVB, highlighting its services and bridging the gap between professional and private life. By focusing on topics like co-parenting, family support, and career counselling, the campaign aimed to reshape perceptions and attract new members for upcoming elections. The initiative included interviews, a quiz with a luxury retreat prize, and a baseline message promoting ACLVB as a partner in work and life. The result was a significant shift in public image, with the union successfully recruiting a new generation of supporters. The campaign demonstrated how creative storytelling can dismantle stereotypes and drive meaningful engagement.
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Case study originally published by iO Digital:
March, 2023
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Added to Agency Inside:
March 1, 2026