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ACLVB's Multi-Channel Campaign Drives Recruitment Goals

Brand
ACLVB
Platforms
None
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ACLVB faced challenges in changing perceptions and recruiting for social elections. iO Digital created a creative campaign with a slogan 'ACLVB werkt met je mee' to promote as a partner in life and work. They used multimedia and interactive elements like interviews and a quiz to engage the target audience. The campaign successfully increased recruitment by targeting the right profile, leading to more candidates. It highlighted the brand's commitment to members and expanded their reach through social media. The results showed a positive impact on brand image and recruitment numbers.

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Case study originally published by iO Digital: March, 2023 ?
Added to Agency Inside: March 4, 2026

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