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AGU's Magento Transformation: Enhanced Conversion & Growth

Brand
AGU
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AGU, a Dutch bicycle brand with over 50 years of tradition, partnered with Youwe to upgrade its Magento (Adobe Commerce) e-commerce platform. This strategic move aimed to improve conversion rates and drive online growth. By integrating advanced automation and personalized marketing, AGU achieved a 14.3% conversion improvement across 5 countries. The collaboration focused on creating a seamless dealer portal, enabling wholesalers to access the full AGU offering. Youwe's expertise in B2B and B2C commerce helped AGU transition from a fragmented service model to a unified, strategic partnership. The result was sustained online growth and a stronger focus on customer-centric solutions.

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Case study originally published by Youwe: February, 2025 ?
Added to Agency Inside: March 5, 2026

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