AI Chatbots Streamline MediaMarkt's Customer Service
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MediaMarkt faced overwhelming customer service demands, handling thousands of queries daily. By deploying two general chatbots and two campaign-based chatbots, iO Digital optimized customer support, reducing workload and improving efficiency. The solution enabled 125,000 messages to be processed, with 80% of conversations on the Belgian and Dutch websites resulting in successful resolutions. This approach not only enhanced customer experience but also alleviated the burden on human customer service teams, demonstrating the power of AI-driven solutions in streamlining complex support processes.
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Case study originally published by iO Digital:
February, 2024
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Added to Agency Inside:
March 1, 2026