Springbok has successfully transformed AkzoNobel’s global data collection strategy by implementing a unified first-party tracking pixel across 1500+ domains. This innovative approach not only consolidates tracking into a single privacy-compliant system but also improves data accuracy, attribution, and audience segmentation. The solution is future-proof, adaptable to evolving cookie restrictions, and ensures compliance with GDPR and CCPA.
The results have been impressive. AkzoNobel now enjoys enhanced data accuracy and measurement, greater control over data collection, and improved website performance. The unified tracking pixel has boosted page load speeds, streamlined data collection, and enriched data integration with analytics platforms for deeper insights and improved personalization. This strategic shift has empowered AkzoNobel to make smarter marketing decisions, driven by reliable first-party data.
- Unified first-party tracking offers enhanced data control and improved operational efficiency.
- Consolidating tracking into a single system boosts website performance and data accuracy.
- Adapting to evolving cookie restrictions ensures future-proof and privacy-compliant tracking.