Meijer + Walters, a renowned agency, took on the task of revitalizing AkzoNobel’s FLEXTEC™, a high-performance coil coatings solution. The product, while technically robust and trusted in the market, lacked visibility. The agency’s mission was to provide FLEXTEC™ with a distinct voice under the broader “Inspired by life” platform of AkzoNobel Coil Coatings.
The results were astounding. Through a comprehensive communications strategy, creative concept, and a dedicated FLEXTEC™ section within the AkzoNobel Coil Coatings site, FLEXTEC™ now enjoys a confident identity and a stronger digital presence. It stands as a distinct, strategic pillar within the AkzoNobel Coil Coatings portfolio, ready to grow and resonate with teams and customers alike.
- Uncovering product’s real strength through workshops and stakeholder interviews can be a creative springboard.
- Shifting narrative from technical visuals to relatable home environments enhances product relevance.
- Building a clear story and confident identity boosts product’s digital presence.