Edisen APAC partnered with Amazon Prime Video to launch K-drama titles across Asia. The agency’s deep understanding of Korean content and expertise in large-scale, multi-platform campaigns were instrumental in ensuring culturally resonant creative content, delivered at speed and scale.
The results were remarkable. Six Korean titles were successfully launched with fully localized marketing campaigns. Over 60 bespoke assets were delivered across formats, languages, and platforms, strengthening audience engagement and driving buzz among K-drama fans. The agency’s seamless production workflow ensured timely delivery and maximum impact across every touchpoint.
- Deep cultural understanding is key to successful localization.
- Timely delivery and creative consistency enhance audience engagement.
- Large-scale, multi-platform campaigns require seamless production workflow.