Amazon, in collaboration with 1000heads, launched an innovative campaign, ‘Sorry, Cats’, to promote their eco-friendly ‘Ships in Packaging’ initiative. The campaign ingeniously capitalized on the well-known love of cats for Amazon boxes, turning a sustainability message into a humorous, relatable narrative.
The ‘Sorry, Cats’ campaign exceeded expectations, delivering outstanding results across social media. The campaign’s universal appeal made it easily adaptable for various global markets, supporting the international nature of Amazon’s business. It garnered over 40 million impressions across the EU and APAC regions and resulted in a 19.18 point ad recall lift in the EU Brand Lift Study. This case showcases the creative prowess of 1000heads and Amazon’s commitment to sustainability and customer engagement.
- Humor and relatability can effectively convey sustainability messages.
- Capitalizing on existing social trends can boost campaign engagement.
- Localized content can enhance the global impact of a campaign.