Amnesty International: Creative Campaign to Highlight Djalali's Birthday in Prison
Amnesty International faced the challenge of drawing attention to the plight of Ahmadreza Djalali, an Iranian scientist imprisoned for six years without trial. iO Digital developed a creative campaign that turned the situation into a public spectacle, using the concept of 'Turning 50 in Prison = Unhappy Birthday' to spark media interest. The campaign leveraged social media and grassroots efforts, prompting international outrage and a surge in public engagement. The initiative successfully brought the case to the forefront, demonstrating how creativity can amplify underreported stories without substantial media resources. The campaign highlighted the power of storytelling to drive awareness and inspire action, proving that even in the face of limited budgets, innovative approaches can make a significant impact.
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Customer: National Museum Kamp Amersfoort
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