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Amnesty International's Creative Campaign: Raising Awareness Without a Budget

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Amnesty International's creative campaign successfully raised awareness about the unjust detention of Ahmadreza Djalali without a large media budget. By leveraging innovative storytelling, the campaign highlighted the human cost of injustice and brought attention to the plight of individuals in detention. The project demonstrated how creative content can captivate audiences and spark conversations about human rights without relying on traditional media resources. The campaign's impact was evident in the public's increased awareness and the ongoing advocacy for Djalali's release.

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Case study originally published by iO Digital: October, 2023 ?
Added to Agency Inside: March 4, 2026

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