Amnesty International: Spotlight on the Silent Engine of the World Cup
Amnesty International launched a creative campaign to highlight the plight of migrant workers who built the 2022 World Cup stadiums in Qatar. By urging supporters to sign a petition, the organization brought attention to the harsh conditions faced by thousands of workers, including the tragic loss of over 6,500 lives. The campaign used a 30-second TV spot to showcase the workers' sacrifices, sparking widespread awareness and advocacy. The initiative successfully generated global attention, prompting discussions about labor rights and the human cost of major events. The 3D-Workers World Cup video became a powerful symbol of the campaign's impact, amplifying the message of justice and recognition for the workers who contributed to the World Cup's construction.
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Customer: National Museum Kamp Amersfoort
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