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Amnesty's Silent Motor Campaign: Raising Awareness for Qatar World Cup Migrant Workers

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Amnesty International launched a creative campaign to highlight the sacrifices of migrant workers who built the World Cup stadiums in Qatar. The initiative used a striking 3D worker's strike video and a 30-second TV spot to draw attention to the plight of those who worked in dangerous conditions. By focusing on the emotional and physical toll of the construction, the campaign aimed to spark global awareness and support for the workers. The effort successfully raised awareness and generated momentum for the petition, emphasizing the importance of recognizing the hidden cost of the World Cup.

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Case study originally published by iO Digital: June, 2023 ?
Added to Agency Inside: March 4, 2026

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