Byter’s collaboration with Aubaine, a renowned French brasserie, marked a digital revolution for the brand’s summer campaign. The challenge was to translate Aubaine’s in-restaurant elegance and seasonal magic into a digital campaign that would not only boost online visibility but also increase real-world footfall. Byter’s innovative approach involved creating fresh, seasonal content, amplifying social media reach, and driving visibility for hero dishes and summer terrace dining.
The results were nothing short of impressive. The campaign saw a 63% increase in social media engagement across platforms, over 250,000 impressions on summer Reels and ads within the first four weeks, and a significant uplift in terrace and lunch bookings across multiple locations. The campaign successfully captured attention, converted views into bookings, and positioned Aubaine as a go-to summer destination in London.
- Creating fresh, seasonal content can significantly boost brand engagement and visibility.
- Effective social media strategy is crucial for translating physical experiences into digital engagement.
- Geo-targeted ad campaigns can drive real-world footfall and increase bookings.