Audi's Brand Values Transformed Through Immersive Storytelling at Audi.be
Audi's brand values—digitalisation, sustainability, performance, and design—were reimagined through immersive storytelling at Audi.be. iO Digital crafted a content strategy featuring exclusive interviews and reports, highlighting designers and pioneers who embody the brand's vision. This approach transformed abstract values into tangible experiences, fostering deeper connection with the target audience. The strategy resulted in a monthly newsletter filled with engaging, emotionally resonant stories that reinforced Audi's commitment to progress and innovation. The campaign successfully bridged the gap between brand principles and real-world engagement, making the values more accessible and relatable to car enthusiasts and customers alike.
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Customer: National Museum Kamp Amersfoort
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