Authentic Recruitment Strategy for Teens: PLUS's 178 Recruits in 6 Weeks
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PLUS successfully recruited 178 young people in 6 weeks by creating a campaign that resonated with youth culture. The strategy focused on social media, age targeting, and interest-based content, using terms like 'pluses' to align with teen language. By emphasizing authenticity and relevance, PLUS stood out in a tight labor market. The campaign's success highlights the importance of understanding teenage values and preferences, ensuring candidates felt represented and motivated to join. The approach demonstrated how strategic content creation and cultural alignment can drive recruitment outcomes.
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Case study originally published by iO Digital:
June, 2023
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Added to Agency Inside:
February 28, 2026
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