Avans Hogeschool: Captivating Gen Z with Data-Driven Campaigns
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Avans Hogeschool faced the challenge of engaging Gen Z students who dismiss ads. iO Digital developed a targeted strategy using regional youth channels, branded content, and interactive videos to build awareness and drive engagement. The campaign achieved over 19 million impressions and attracted 20,000 potential students to open days. By focusing on student experiences and avoiding intrusive advertising, the campaign successfully captured attention and fostered long-term relationships. The approach combined branding with activation, leveraging data insights to create a compelling narrative that resonated with the target audience.
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Case study originally published by iO Digital:
November, 2024
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Added to Agency Inside:
February 28, 2026
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