Ayvens Belgium: Rebranding Two Automotive Leaders into a Mobility Vision
Ayvens Belgium faced the challenge of bringing a new international mobility brand to life in the Belgian market while maintaining customer trust and brand value. Through a holistic rebranding strategy, iO Digital transformed digital assets, physical locations, and internal communications into a cohesive identity that reflected sustainable mobility solutions. The result was a unified brand experience that positioned Ayvens as a leader in the evolving mobility landscape. The project focused on fleet electrification and multimodal solutions, ensuring the brand remained relevant to local consumers. The outcome was a powerful, consistent brand experience that set Ayvens apart as a pioneer in the mobility revolution. The campaign emphasized the shift from car ownership to flexible, sustainable mobility options, aligning the new brand with the needs of both organizations and individuals in Belgium.
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