Ayvens Unifies ALD Automotive & LeasePlan for Sustainable Mobility in Belgium
Ayvens Belgium transformed the mobility landscape by merging ALD Automotive and LeasePlan, creating a cohesive identity that reflects tomorrow's mobility. The rebranding focused on sustainability, electric vehicles, and local relevance, ensuring a consistent experience across all touchpoints. By leveraging strategic design and local implementation, Ayvens delivered a powerful, unified brand that resonates with both organizations and consumers. The result is a seamless transition from two legacy brands to a new, innovative mobility solution that meets modern demands. The project highlights the importance of aligning brand values with evolving consumer expectations in the automotive sector.
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Case study originally published by iO Digital:
November, 2025
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Added to Agency Inside:
March 1, 2026