Big Green Egg Community App: 18k Active Users
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Big Green Egg sought to boost brand engagement through a community app, aiming to connect fans with their iconic barbecue products. iO Digital designed a discovery journey that transformed the app into a platform for sharing recipes and fostering interaction. The result was 18,670 active users within six months, with 2,700 personal recipes created and a multilingual version launched. The app became a vital tool for community building, offering users a unique way to engage with Big Green Egg's passion for their products. The project highlighted the importance of aligning digital tools with long-term brand strategy to create meaningful connections.
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Case study originally published by iO Digital:
March, 2022
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Added to Agency Inside:
March 1, 2026