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Bitter Taste Optimized for Google

Platforms
Google
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Samendementievriendelijk.nl faced poor SEO and user experience, leading to low engagement. Through AB testing and menu redesign, the platform improved discoverability and usability. The new structure, validated via user testing, enhanced visibility on Google and Bing. The redesign focused on accessibility for all users, aligning with Alzheimer Nederland's mission to support those with dementia. The optimized menu now better reflects the platform's core goals, ensuring effective information delivery for users and stakeholders.

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Case study originally published by De Nieuwe Zaak: November, 2025 ?
Added to Agency Inside: March 2, 2026

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