Customer: Dave Matthews Band
BMW Enhances Event Experience with RFID Tech
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BMW sought to elevate their National Ultimate Driving Experience Tour by creating a memorable customer experience and driving real returns. Crowd Favorite designed a digital strategy featuring pre-registration microsites and RFID technology to track attendees in real-time, capturing their journeys through personalized, media-rich landing pages. This innovative approach allowed BMW to gather valuable data while ensuring a seamless, immersive experience for participants. The campaign successfully generated measurable results, demonstrating how technology can enhance event engagement and drive business outcomes.
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Case study originally published by Crowd Favorite:
November, 2025
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Added to Agency Inside:
February 28, 2026