BNP Paribas & IHG: Co-Branded Creditcards Market Launch
BNP Paribas Personal Finance partnered with IHG to develop a modern web, app, API, and integration platform for co-branded Mastercards, enabling partners to offer unique consumer finance solutions. The platform, built by iO Digital, provided flexible customization, technical and marketing flexibility, and compliance with financial sector standards. In 2019, it was expanded with a native app, allowing partners to deliver tailored creditcard experiences to hotel guests. The solution addressed the challenge of launching co-branded creditcards in the UK market, offering guests the same usage and service as BNP Paribas’ own cards while enabling partners to add exclusive offers and discounts. The platform’s features, including multilevel white-label capabilities and integrated solutions, helped IHG expand its presence across 100 countries with over 5.5k hotels and 900k rooms.