Boost conversion with UX research for Directa.nl: 10.49% increase
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Directa.nl partnered with iO Digital to enhance user experience and drive conversion. By conducting UX research, they redesigned the platform to improve clarity and ease of use, resulting in a 10.49% conversion boost. The redesign focused on simplifying navigation and ensuring a seamless user journey, making the process more intuitive for borrowers. This strategic approach not only increased engagement but also strengthened the brand's reputation as a reliable financial partner. The outcome demonstrated the power of user-centered design in achieving measurable business results.
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Case study originally published by iO Digital:
October, 2022
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Added to Agency Inside:
March 4, 2026
