Boosting Conversion Rates: Directa.nl's Data-Driven UX Redesign
Brand
Platforms
None
Industries
Directa.nl partnered with iO Digital to enhance their website's user experience through data-driven redesigns, resulting in a 10.49% conversion rate increase. By focusing on their target audience, the team simplified navigation and reduced confusion around loan applications, making the process more transparent and user-friendly. The redesign prioritized clarity and reliability, aligning with Directa.nl's commitment to providing informed financial solutions. The outcome demonstrated how thorough UX research can transform digital interactions, ensuring customers feel supported and confident in their decisions.
View the full case on the agency site
Original write-up, full visuals, full context.
Case study originally published by iO Digital:
October, 2022
?
Added to Agency Inside:
March 1, 2026