Boosting Conversion: Studiekeuze123.nl's 195% Growth Through UX Optimization
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Students in the Netherlands face overwhelming choices with over 3000 study programs, making it difficult to find the right fit. Studiekeuze123.nl addressed this challenge by creating a centralized platform with objective data and tools like interest tests and an orientation meter. Through continuous UX optimization and usability testing, the platform achieved a 195% increase in study programme page conversions. The solution focused on simplifying complex information and improving accessibility, empowering users to make informed decisions about their education. The platform's success highlights the importance of user-centric design in educational technology.
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Case study originally published by iO Digital:
December, 2022
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Added to Agency Inside:
March 1, 2026